Car Brands ' Sponsorship Battles


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Car Brands ' Sponsorship Battles

The first sector that comes to mind when it is called sponsorship is usually automotive due to the very large turnover. Brands often sponsor events, non-governmental organizations or clubs because of their corporate goals and vision. One of the best-known examples is Red Bull. The brand, which identifies itself with sports, sponsors sports clubs, e-sports and extreme sports events. The situation is not very different in the automotive sector. Often similar areas are preferred. For this reason, there is almost a war on sports sponsorships. Now, let's look at the sponsorship of brands in sports together.

KIA: NBA, Anadolu Efes, Nadal


Kia, of Korean origin, signs various sponsorship deals in many sports, mainly basketball. Kia is the sponsor of All-Star weekend events, the NBA's biggest show, and Anadolu Efes Sports Club is the sponsor in Turkey. The brand, which also has various sponsorships in different disciplines such as archery, is also sponsored by Rafael Nadal, one of the greatest living tennis players.

BMW and Cloud9 collaboration



BMW, which has been criticised for years for being too classic and failing to reflect young people, has started to change its image with new business associations. Starting to sponsor the world's leading sports organizations, BMW managed to attract attention among young people through its collaboration with Cloud9. Joining up with Cloud9, which has always been the top player in professional tournaments for games such as Apex Legends, Hearthstone, CS:GO, Fortnite, Rainbow Six Siege and League of Legends, BMW is trying to keep things tight with young people.

Mercedes: TBF sponsor


Mercedes Benz is among the official sponsors of the Turkish Basketball Federation. Mercedes is also one of the leading brands in e-sports, sponsoring various organizations of the Electronic Sports League (ESL). Mercedes also sponsors SK Gaming, one of the famous e-sports teams. Finally, the brand continues to be the breast sponsor of Stuttgart's Football Club, which has its headquarters in Germany. In short, Mercedes both show how committed it is to its roots and continue to exist in new areas as well.